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The Real Deal of Cash Gift Cards
Michalis 'BIG Mike' Kotzakolios

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Cash gift cards used to be seen as the lazy man's option. Indeed, they allowed anyone to skip the responsibility of looking for the appropriate gift, and it was easy getting a gift card and offer. The person receiving the gift card had to find his own thing then.

However, cash gift cards have surged in popularity, with more people choosing them. It may be a result of hectic lifestyles, which leave no real room for shopping, or it may be that people are more and more conscious of the need to really please whom they are gifting. So what better option than this person choosing his or her own gift, according to his taste and particular requirement?

Cash gift cards are available for every purse. Starting as low as $10, they usually run the gamut to $1,000. In some cases, the limit is even $2,500. They can also, depending from where one is buying them, be customized according to various available card designs. Businesses have the option of customizing it with their logos, or even design their own particular card.

In the recent years, businesses have been making increasing use of cash gift cards. A useful tool for promoting goodwill, it is also useful in rewarding employees. The gift card option allows everyone to shape the reward in the way most appealing to him.

The four major companies that provide such cards- Visa, MasterCard, Discover, and American Express- provide much flexibility in tailoring the card to a buyer's needs. Stores also offer gift cards, but the major difference between the two is that store cards can be 'cashed in' only at the said store, whereas cards like Visa and American Express can be redeemed at every outlet where these names are accepted.

Many financial institutions and banks in particular, also offer cash gift cards in their cards range.

However, it should be noted that though these are called cash gift cards, it does not necessarily imply that the cards can be redeemed for cash. They are mostly a pre-paid gift, working very much like gift certificates. It should also be noted that many of these cards carry hidden fees and restrictions. The back of the card, where the card policy should be explained in the fine print, should be read carefully.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, Amazon, YPN, Chitika and other PPC services.

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